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Wexboy reached the grand old age of one last Friday! I’m so excited I might just sick up over your shoulder! So – where were the birthday wishes? The birthday cards (c’mon, they need the biz)? The birthday gifts? Most of all, where was my bloody birthday stripper?!
Not a bad little milestone to reach. I’ve heard the average blog never makes it past the first post or two, let alone hurdle that major 3-4 month hump. Welcome to the Millenial generation, I guess. Investment (& finance) blogs appear to last a little longer, but it seems like a majority of them still go dark within a year. Blogging is definitely a pretty relentless pursuit:
It demands time, sometimes a lot of it… But most people have an actual life. Blogging will ultimately fall by the wayside, unless you figure out how to embed it into your life in a way that’s personally useful, interesting & (most of all) rewarding. Of course, most web blogs offer nothing of the sort! But that’s the beauty of investment blogs (and likely explains their longer lifespan) – they actually possess the potential to be genuinely rewarding for both writer & readers.
An investment blog also demands brain power, or at least brain engagement. If you want to do it seriously, it requires copious amounts of research, fact-checking, persuasion, debate, cognitive dissonance, and contemplation. A bit like investing itself, really! Most other blogs appear to require the opposite – but perhaps that’s just my jaundiced eye? 😉 I’d certainly be desperate to disengage my brain if I was writing about the likes of Kim Kardashian, and her bikini waxing habits…